At the end of the previous year (2020), the new licensing option “Power BI Premium per User was introduced. It started with the possibility to ask for “priority access” for tenants. This phase is over and now every tenant should have the possibility to use the license options. There are new tenant settings “Premium per user (preview)” and it seems to be a common mistake (according to questions in the Power BI Community) to expect these settings to be the place to “switch on” Premium per user. (I also made this mistake). Here are four steps that can be used to get Power BI Premium per user up and running: